If you use Spotify, YouTube Music, or any major streaming platform regularly, there is a reasonable chance that in the past few months you have listened to a piece of music that no human being composed, performed, or produced. You probably didn’t know. The platform didn’t tell you. AI-generated music has moved from a novelty…
Something strange has happened to watching TV. It used to be simple: you turned it on, something was playing, and you watched it. Now you spend twenty minutes scrolling through five apps, read three reviews, watch two trailers, and then give up and go to sleep having watched nothing. This is OTT overload, and it…
There was a period, somewhere between 2018 and 2022, when Indian YouTube felt genuinely exciting. Creators were building channels around real expertise — science communication in Hindi, honest product reviews, documentary-style travel content, personal finance explained clearly. The production was rough, the thumbnails were garish, but something real was being built. That energy hasn’t disappeared….
